Warlord: A Grooming Company for the Nostalgic

Born in the Fire. Forged by Legacy

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Warlord didn’t start in some boardroom — it started in the dirt, the heat, and the grit. In 2014, we set out to raise the bar in men’s grooming. Not by following trends. By honoring tradition.

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Our founder, Bud Hadley, grew up in Mobile, Alabama. A combat medic with the 1165th MP CO out of Fairhope, he deployed to Iraq from 2003 to 2004. After returning home, Bud served as a respiratory therapist for 15 years — a career built on precision and care. That same discipline drives everything we do at Warlord.

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Why Warlord Exists

We believe grooming should mean more than “smell nice.” It should feel like something. Like history. Like purpose. Like walking into your grandfather’s barbershop and catching a whiff of leather, tobacco, and quiet confidence.

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No Fluff. No Bullshit.

Every product we make is American-made, and packed with high-performance, natural and near-natural ingredients. Our blends are clean, effective, and bold — built to elevate your routine without compromising your standards.

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Built for Men Who Still Give a Damn

Whether you’re just getting started or you’ve been grooming like a savage for years, Warlord’s got your six. From beard oil to solid cologne, we make the tools you need to look sharp and feel unstoppable.

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Grooming Is More Than Maintenance — It’s Identity

This ain’t just product. It’s presence. It’s legacy. It’s standing a little taller every time you leave the house. When you roll with Warlord, you’re not just wearing a scent. You’re carrying a standard.

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Welcome to the Brotherhood

We’re damn proud to have you with us. Whether you're here for the nostalgia, the quality, or the attitude — just know you’re part of something bigger now.

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Welcome to Warlord. You're one of us now.